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Dressed for Zoom success: What will we wear after a year of remote work and pajamas?
COVID-19 transformed the way people work, socialize and learn on short notice. An ongoing modern plague could also shape fashion trends for years to come.
On short notice, COVID-19 transformed the way people work, socialize, educate their children and more. Past global calamities have shifted cultural attitudes and fashion trends for decades. An ongoing modern plague and WFH en masse could similarly shape wardrobe trends moving forward. So, what will we wear out and about after a year of Zoom calls and pajama-clad business casual?
Fashion in times of COVID-19
Historically, people update their wardrobe throughout the year, buying new clothes seasonally and, at times, impulsively. However, amid the switch to remote work and public COVID-19 restrictions, traditional retail purchases plummeted and a number of clothing retailers filed for Chapter 11. Susanna Moyer, an assistant professor at the Parsons School of Design, expects certain pre-pandemic fashion trends will continue in the months ahead.
"I feel the trends will continue in terms of what we consider comfortable clothes in our day-to-day lives whether we are working remotely or in the office. This was the trend pre-pandemic. Streetwear influenced both men's and womenswear, think about Mark Zuckerberg and his hoodies," Moyer said.
"There is also the consideration of how we transition after the pandemic and if companies have created a hybrid for workers with the option to work at home," she continued.
Dressed for Zoom success
Round-the-clock video calls have replaced in-person conferencing for many remote professionals. Needless to say, dressing for Zoom success requires comparatively fewer fashion-focused considerations. During the switch to remote work, Walmart sold more tops than bottoms; a conspicuous discrepancy that could be attributed to increased video meetings. Appealing to on-camera aesthetics could play a role in the short-term fashion choices.
"The near future will be impacted by brands looking to how they can attract consumers that are working from home such as neckline details and bright colors that can be captured on camera. Most people are not wearing woven pants or skirts, including denim, which has taken a loss in the market," Moyer said.
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