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Beauty YouTuber Laura Lee Launches Fashion Brand Targeting Her Millions of Style-Conscious Followers
LOS ANGELES, Feb. 23, 2021 /PRNewswire/ -- Laura Lee, whose popular YouTube beauty channel has more than 4.5 million subscribers, today announced she has launched a fashion brand, Nudie Patootie, which sells apparel and accessories aimed at her millions of style-conscious followers.
Ms. Lee, one of the first beauty YouTubers to create a fashion brand, said Nudie Patootie is a natural extension of her beauty-focused channel. She said her apparel is "trendy, chic, neutral, simple yet fun, easy to wear, yet very stylish."
"I created Nudie Patootie as a way to express my fashion and style interests and inspire others to join me on my fashion journey," Ms. Lee said.
The fashion line includes lounge wear, sweaters, slippers, earrings, hats, outerwear, dresses, pants, plus size and more, at an affordable price point of roughly $30 to $60. The most popular item is her collection of soft, comfortable flannels. Early response to the brand has been beyond Ms. Lee's expectations, with most items selling out on the first day of sales.
"We have been very blessed," Ms. Lee said. "We try and keep items in stock, but items still sell out for us very quickly."
The brand is available exclusively online at www.shopnudiepatootie.com. She has no plans to sell through third-party retailers.
"We'd like to keep it small and niche for now, but who knows what the future holds. We are open to brick and mortar in the future," Ms. Lee said.
Nudie Patootie apparel is manufactured by a variety of third-party wholesalers, hand-selected by Ms. Lee, and distributed by a small team of employees at her Los Angeles warehouse. Ms. Lee said she intends to release a line based 100% on her own designs later this year.
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