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What Supreme’s $2.1 Billion Sale Means for Fashion

Even during a retail slump, high-stakes fashion deals persist. After some turmoil, LVMH is moving forward with its acquisition of Tiffany & Co. Alibaba and Richemont recently invested $300 million each in Farfetch, plus another $250 million to establish Farfetch China to create a global luxury-fashion conglomerate. Supreme, the behemoth skateboarding company based in New York, is the latest fashion company acquired in a mega-deal: Today the brand announced its $2.1 billion sale to VF Corporation, the company that owns Vans, The North Face, and Timberland—all frequent Supreme collaborators—and Dickies.

“We are proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face, Vans, and Timberland,” said Supreme’s founder James Jebbia in a statement. “This partnership will maintain our unique culture and independence while allowing us to grow on the same path we’ve been on since 1994.” Prior to the VF Corp deal, Supreme sold a 50% stake in the brand to The Carlyle Group for $500 million in 2017.

The news of the sale rippled through the fashion industry—and not just for its price tag. Supreme has long been a gold standard for success: Its uncompromising attitude toward aesthetics, products, and customers won the brand a CFDA Award in 2018 and the envious eye of many of its competitors. Here, Vogue Runway breaks down what fashion can learn from Supreme’s ongoing success.

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