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‘Russian gangster’s wife from the 1990s’ - the new fashion trend (PHOTOS + VIDEOS)

The latest fashion trend among young people in Russia is to take their inspiration from the esthetic of the flashy “criminal world” look of the past.

Sultry, smoky eyes, eyelashes with a thick layer of mascara, lips contoured with dark brown pencil almost half a centimeter outside their natural edges, hair backcombed and lacquered solid, a heavy gold chain and a leather raincoat - these are the first things one would think of if asked to describe the appearance of a fashion-conscious woman of the early 1990s.


Gaudy make-up, bouffant hair, a black turtleneck and a leather jacket or raincoat - all these were once symbols of the times. It is what almost every other woman, and not just glamor models, looked like in the late Soviet period. The proof is to be found in old photographs in family albums.


But the image of the dangerous femme fatale with a cold look in her eyes has a very specific source of inspiration: It is what the girlfriends of provincial gangsters in Russian TV shows looked like. And it is this image that Russian bloggers were looking back to when they launched a new beauty trend for “the local crime boss’s girlfriend” look.


The fashion for the esthetic of the ‘Roaring Nineties’ gained traction on TikTok, when user Viktoriya Andreyeva posted a video, in which she recreates the look of the wives of various underworld bosses from Russian TV shows and movies. Viktoriya first showed what she looks like in everyday life.


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