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LOUD partners with PIET to launch fashion division

Brazilian organisation LOUD announced the launch of its new fashion division in partnership with PIET, the brand of famed Brazilian stylist Pedro Andrade.

By invitation from LOUD, Andrade has become the Creative Director of LOUD Apparel, which includes the development of a collection for the organisation. He has previously collaborated with Nike, Rider, NBA, Budweiser, Start and Champion.

LOUD’s fashion division launched with a commemorative edition shirt that was made available its website beginning May 15. New pieces in the collection will be announced beginning in June.

The Brazilian esports organisation began flirting with fashion since its store was launched. Prior to working with PIET, LOUD already used the concept of drops to launch the organisation jersey and other clothing apparel.

Bruno ‘Playhard’ Bittencourt, CEO and co-founder of LOUD, said the intention was not just to put the brand on clothes but also to participate in the creation process.

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