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Writer's pictureThe Gladius Shop
Sep 6, 20202 min read

New - Black Queen The Most Powerful Piece In The Game poster, canvas

New - Black Queen The Most Powerful Piece In The Game poster, canvas

CAMILLA’S NEW COLLECTION IS AN ODE TO THE MOST ICONIC STYLE MUSES

Any print lovers nostalgic for bygone eras will swoon for the new CAMILLA offering. The “I Am” Muses collection is inspired by Grace Jones, Janis Joplin, Brigitte Bardot, Talitha Getty, and Frida Kahlo, with several styles curated specifically for each icon and her vibe. The Daily caught up with Australian fashion designer Camilla Franks to chat about her “print magic” and the backstory of the 16-year-old brand which bohemian globetrotters can’t get enough of.

Tell us about the collection!

It is a collection that absolutely worships women, with this beautiful tough, but feminine energy. We want to reframe the current narrative of who and what a woman should be. We want our customers to reclaim their power, we want to give them armor to layer on, piece by piece. We want to give them confidence, conviction, and independence. We want them to learn from the magic of our muses and borrow parts of their personality for their own capsules. Our muses are strong women who wrote their own rules, did exactly what they wanted to, whenever they wanted.

The collection is inspired by Grace Jones, Talitha Getty, Frida Kahlo, and more: what kind of iconography did you seek out for inspiration and how did it influence the designs?

My team and I search for hidden gems when we’re mining for inspiration and this collection provided a unique opportunity to search in unexpected places. We listen to their records, read their books, trawled through just about (what felt like) every photograph ever taken, studied their art and really tried to understand who they were as a person. It’s a study in their personal histories rather than aesthetics alone.


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