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Tanya Ganas on breaking the barriers of style and fashion
To smash the stereotypes and rewrite the narrative around disability, in connection to fashion and style, is the objective of ‘Style Aide’, an inspiring new fashion styling service, that has recently launched in Melbourne. Style Aide is the first of its kind here in Australia, in terms of ‘disability fashion styling’. “It’s an area that many in the fashion industry view as ‘challenging territory’. This sort of attitude though is the real disability,” head stylist and founder, Tanya Ganas, told Neos Kosmos in an interview about the launch of her exciting new project that responds to the frustrations and challenges experienced by people with disability when shopping for stylish clothes.
She was already working in food styling, an intensive and creative job which had her travelling the globe for photo shoots and TV commercials when her course changed “purely by serendipity” 15 years ago through a chance meeting with Lyn Preston, a personal stylist with more than 30 years of experience in the industry.
Together, Ms Preston and Ms Ganas created a unique styling service, ‘Style Genies’ in 2005. “We made a great team. She had the wisdom and I had my finger on the pulse,” Ms Ganas said.
They held workshops in their studio in Hawthorn, where they had all these amazing clothes and they would do these little makeovers on stage. The clients would see the transformation right before their eyes. “That’s when I realised that what excites me so much about this work is this transformation. To see a person going from low confidence to feeling really good and confident,” she said.
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